10.7 million Blu-ray players in U.S. homes

Blu-ray is doing well despite the bad economy, leaving most analysts optimistic.

Since Blu-ray's June 2006 format launch, 10.7 million Blu-ray set-tops and PlayStation 3s have shipped. In year three for DVD, 5.4 million units had shipped.

"Several of the research analyst participants admitted they have revised their hardware projections upward in light of Blu-ray's pace. Analysts believe that the emerging $200 to $300 pricing for many Blu-ray players made them the perfect family gift this year. With so many new models announced for this year at CES, that pace is unlikely to let up in 2009," wrote Video Business.