EMA: Blu-ray movie sales to surpass DVD in 2012

EMA says in a new report that Blu-ray sales will surpass DVD in 2012 and that it will generate revenue of $9.5 billion.

The report comes as EMA's 27th annual Home Media Expo starts today, June 24th.

Bo Andersen, president of EMA, also believes that a new campaign called "Got Blu?" is very important to the success. The campaign will educate consumers in the benefits of Blu-ray.

Source: EMA, Home Media Magazine.

About EMA:
The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $33 billion home entertainment industry.

EMA's mission is to promote, protect, and provide a forum for the common business interests of those engaged in the sale, rental, and licensed reproduction of entertainment software such as DVDs and video games.