In anticipation of upcoming home entertainment release of Marvel’s “The Avengers” on Blu-ray and DVD September 25, Marvel is unleashing an all-new alternate reality game (ARG) that ultimately grants the first 300 fans with special access to an exclusive, premiere screening of ITEM 47, a Marvel One-Shot , fan experience & Special Filmmaker/Talent Q&A at Comic-Con.
Beginning on July 6th, Comic-Con attendees can download the all-new App - “The Avengers Initiative: A Marvel Second Screen App” (at the iTunes store) – that will not only garner fans unprecedented access to exclusive content building up to the home entertainment release but also give them access to partake in the alternate reality game (ARG) at Comic-Con.
Beginning on Friday, July 13th, fans will be able to start solving special codes, that when unlocked, will guide them to their next clue. The App will also have a built in map of the Gas Lamp District in Downtown San Diego that will guide them to their location spots. There will be a total of 4 spots. Fans must complete the entire ARG experience in order to redeem access to the special screening.