First look at Universal's Blu-ray art

Universal reveals its first Blu-ray cover and more details on Doomsday.

Interesting notes are:

The cover has a new tag line "The Ultimate Hi-def Experience."

Universal continues (from HD DVD) U-Control as a way of branding its interactive features.

Also uses tag line "Perfect Picture, Purest Sound" not far from old HD DVD tag line "The Look and Sound of Perfect."

Universal uses DTS-HD Master Audio for this release.

The SRP of a new Blu-ray release will be the same as a "HD DVD Combo" release from the studio. $39.98.

Doomsday will hit stores on July 29th.