Get hip to K-Pop with I AM. SMTOWN LIVE WORLD TOUR Blu-ray and DVD

"The secret's out . . . K-Pop moves beyond Korean culture . . . Bonkers good fun."  LA Times

"If the massive roars of the sold-out show were any indication, everyone had a great time . . ."  Billboard

K-Pop, or Korean pop, started as a strong national music trend but soon turned into one of Korea's biggest exports. Entertainment America is releasing "I AM: SMTOWN Live World Tour in Madison Square Garden" on November 6, featuring the full 2.75 hour concert, a two-hour documentary, and 45 minutes of additional bonus features. So if you've heard of K-Pop and were looking for a primer, this might be the ticket. And there's a sweepstakes, too. Read on:

LOS ANGELES — Off-shore music hasn’t created this much of a frenzy in this country since The Beatles invasion! Now experience the best of K-pop in "I AM: SMTOWN Live World Tour in Madison Square Garden," exploding on DVD (4 discs) and Blu-ray (1 disc) Nov. 6 from CJ Entertainment America.

Once outside the mainstream American music spotlight, K-pop (or Korean pop) is now a sensation not only on the U.S. scene but globally, led by such enormously popular acts as SMTOWN superstars KANGTA, BoA, TVXQ!, Super Junior, Girls’ Generation, SHINee and f(x).

Included in "I AM: SMTOWN Live World Tour in Madison Square Garden" is the full-length, sold-out 2011 U.S. concert (approx. 2 ¾ hours) at one of the world’s most-hallowed music arenas and a feature-length documentary (approx. 2 hours) highlighted by exclusive, backstage footage. Plus special features (approx. 45 minutes).

"I AM: SMTOWN" ventures behind the scenes, providing intimate and unprecedented access to these mega-hit acts – doe-eyed girl groups, high-octane boy bands, provocative solo artists and swaggering duos – sharing their personal memories and backstage antics, as well as never-before-seen peeks at youthful audition tapes.

Pulling influences from techno, hip-hop, rap, R&B and top-40, the "I AM: SMTOWN" U.S. tour is highlighted by effervescent music; high-energy performances with a dance pop sensibility; teasing choreography; trend-setting high fashion; and elaborate, futuristic staging. A must for any fan! And if you haven’t already been hit by hallyu (Korean wave, a term coined to describe the rapidly expanding, international popularity of South Korean culture and food), you will be after experiencing the no-boundaries music of SMTOWN.

"I AM: SMTOWN" (Korean with English subtitles) is presented in widescreen 16x9 (aspect ratio: 2:35.1) and 5.1 Dolby Digital. Special features include “SMTOWN in New York” featurette; “What’s Your Color?” featurette (SMTOWN artists reveal their favorite colors); “D-day With TVXQ!” (interview with the band); “Dear Family” music video; “Making Of” music video; and trailers.

I AM: SMTOWN Sweepstakes: 
Consumers can enter online at www.iamk-pop.com and prizes will be awarded to 70 lucky winners: Blu-rays, DVDs and limited-edition collectibles, including such I AM: SMTOWN merchandise as: iPhone cases (a special case the SMTOWN performers use … not for sale on a retail basis), fabric posters autographed by a K-pop artist, t-shirts, pop-ups, photo notebooks and buttons.

The sweepstakes will be heavily promoted online, including Twitter (@iamk_pop), Facebook (www.facebook.com/iam-kpop) and Tumblr (www.iamk-pop.tumblr.com). Consumers will automatically receive multiple entries into the sweepstakes by liking I AM on Facebook or by following and/or re-tweeting on Twitter. In addition, the release and sweepstakes is being promoted by a national advertising and public relations program.

The sweepstakes begins Tuesday, Sept. 11 at 12:01 a.m. and ends Tuesday, Nov. 6 at 11:59 p.m.  Consumers must be 13 years of age or older to enter (Full rules and regulations online).