New report: 30 million households will own a Blu-ray device in 2008

A new report from Strategy Analytics Connected Home Devices service puts a total of 30 million Blu-ray devices in households by the end of 2008. However, not all with the intention of movie playback.

"This Strategy Analytics report predicts that global sales of Blu-ray devices will reach 18.8 million units in 2008, including 4 million stand-alone players, 13 million consoles and nearly 2 million PCs. By 2012, annual sales of all BD devices will reach 57.4 million units. The largest market will be in Europe, with 26.4 million, followed by the US (22.6 million) and Japan (8.4 million)." according to a press release.

Summary of the report - found here - :
Blu-ray Disc has now been confirmed as the de facto next generation optical disc standard. Our forecasts for BD players, games consoles and PCs indicate that total annual device sales will reach 57.4 million units annually by 2012. We estimate that nearly 30 million households worldwide will own at least one BD device by the end of 2008, and predict 132 million BD-owning households by 2012.

This forecast datatable presents Strategy Analytics' latest projections for global sales and ownership of Blu-ray Disc devices. It presents 5-year market forecasts for the US, Europe and Japan. Segmentation includes standalone Blu-ray Disc players, BD games consoles, and BD-enabled home PCs.