First up, Blu-ray. Sony would not discuss exact numbers yet but confirmed that it was the best selling Blu-ray title from the company yet. We will have to wait a few days to get exact numbers.
On DVD, Virgin senior product manager Chris Anstey said that "Transformers" was a phenomenon. It sold three times more than Spider-man 3 on the first day.
However, it is believed that Spider-man 3 will continue to sell through the holiday season and pick up in numbers.
More when the first week sales numbers comes in.