Toshiba will use Super Bowl to promote HD DVD

Toshiba says that it will use Super Bowl XLII to promote HD DVD with an ad during the telecast on February 3rd.

Jodi Sally, VP of marketing for the Toshiba Digital A/V Group, said that the 30-second TV ad will highlight the HD-A3, HD-A30, and HD-A35 players.

A 30-second spot at this year's Super Bowl will set you back $2.7 million, and the Blu-ray camp considered buying as well because a spot with 50% off normal price opened up. However, they could not assemble an ad in time, according to sources close to the group, and said no.

Last year, close to 2 million people bought HDTVs just to watch the Super Bowl according to "Sports Illustrated." The show was the most watched in the U.S. last year with more than 93 million viewers according to AC Nielsen.

Source: Home Media Magazine.