Warner Bros. has no plans to drop HD neutrality

Speculation started when Warner Bros.' VP of HD Media, Dan Silverberg, hinted that the studio was evaluating its stand on being HD neutral in the format war. It led many to believe that the studio would choose sides.

However, WB spokesman Jim Noogan talked with Video Business Online yesterday and confirmed that they would stay neutral.

He said that the company always evaluated its business models and also did this with HD support, and that he believed the fourth quarter would be important for both sides. The result will be another piece of information on where things are going, but for now the studio will support both HD DVD and Blu-ray.

Video Business Online