Warner: No BD-Live Blu-ray titles this year
Warner Bros. do not believe that consumers want BD-Live before they really can make a difference.
Warner Bros. do not believe that consumers want BD-Live before they really can make a difference.
This was made clear in London at a "Driving Digital Content" conference recently.
"Every studio is working on BD-Live, but it will have to be something absolutely mind-boggling for consumers to get excited" said Marc Gareton, Vice President of Warner Bros. International. So people should not expect to see any BD-Live titles from the studio in 2008 he concluded.
He said that he was happy with the performance of Blu-ray in general but that it was harder to sell catalog titles than it was on DVD. He said an option could be to include a "Free" digital copy so people got more choices should they decide to upgrade old titles to HD.
Source: HCC Magazine.

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