WE BELIEVE set for April 13 release following the Wrigley Field home opener

Cub fans are demanding. They may not demand a World Series championship, which, every successive year, seems as likely as winning the lottery. But that same impulse in them that believes that one day their station in life will improve drives them to hope for the best. And work hard. That's all they expect of players. Work hard for this blue-collar town and hope the balls bounce the right way for a change. Director John Scheinfeld got the blessing of the Cubs brass to access players and film all over Wrigleyville. "We Believe" is the first documentary to be sanctioned by the team. Maybe with new owners, they believe too. Here's the press release announcing the DVD street date:

Los Angeles, CA – March 2, 2010 – Director John Scheinfeld ("The U.S. vs. John Lennon") has inked a DVD distribution deal for the acclaimed documentary film "We Believe" with New York-based distributor Virgil Films & Entertainment ("Super Size Me"). Following the film's sold-out premiere screenings at the Chicago Theatre last summer, the DVD release is slated for April 13th. Narrated by award-winning actor and Chicago native Gary Sinise ("Forrest Gump," "Apollo 13," "CSI:NY") "We Believe" features a veritable who's who cast of Chicagoans and explores the extraordinary love affair between the city of Chicago and its baseball team, the Cubs. In addition to the 104-minute feature length film, the DVD will be loaded with bonus extras including interviews and deleted scenes.

"We're delighted to be working with Joe Amodei and his team at Virgil Films. Not only for their experience, but equally important for the passion they bring to the titles they represent. After all, passion is at the very heart of a Cubs fan and so, too, it has to be for everyone involved with our film," said director Scheinfeld.

"Chicago has always been my kind of town and this film reminds me why," said Joe Amodei, president of Virgil Films & Entertainment. "It is a love letter not only to the city itself but the people that live there and in particular the always hopeful Cubs fans. This is much more than a documentary about baseball. It is a film about hope, dedication and the never give up attitude we see in the Cubs faithful. It is a look at what's best in America. Every Cubs fan and Chicagoan must see this film. It's about them!"

"We Believe" is the first theatrical documentary to be fully authorized by the Cubs and it is unlike any other team-related production. Produced with the complete cooperation of Major League Baseball and the Major League Baseball Player's Association, the film features a distinguished array of journalists, authors, cultural commentators and stars from the worlds of film, TV and music, all offering their unique perspectives on America, baseball, the City of Chicago and its people. Among those interviewed are Billy Corgan (Smashing Pumpkins), Bob Costas, Dennis Franz ("NYPD Blue"), Jeff Garlin ("Curb Your Enthusiasm"), legendary Blues musician Buddy Guy, Hugh Hefner, Bonnie Hunt, Joe Mantegna, George Will and rare interviews with Bud Selig, Commissioner of Major League Baseball and Francis Cardinal George, the Archbishop of Chicago.

During the nine-month shooting schedule the filmmakers shot more than 220 hours of footage. Cubs officials and team executives committed to participating in the production and provided extraordinary access to players, Wrigley Field and the team's expansive archive. The result is a compelling and visually striking movie that showcases many neighborhoods within the city of Chicago, seamlessly blended with timeless and beautiful images of legendary Wrigley Field.

The producers and production staff are Chicagoans, the film was shot by an award-winning Chicago production company (Sedgwick Productions), edited by the city's finest editor at one of the city's top post-production facilities (Cutters) and the director/writer/producer is Chicago-born and a graduate of Northwestern University.

"We Believe" is a love story about Chicago and its baseball team and with every love story there is bound to be some heartbreak. So, without a big, happy Hollywood ending in which the Cubs win the World Series for the first time since 1908, the creative team rose to the challenge, employing Bruce Springsteen's anthem "Land of Hope and Dreams" to drive the film to a powerful, emotional, inspiring finish. After all, it's the journey that's important, not the destination.