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Each program in the Impact! series puts the spotlight on the songs that have left an indelible mark on the world. Certain songs have come to define the times in which they appeared as they proved to be the catalyst for the transformation of the cultural and political landscape. Most set trends in music, fashion and dance while flouting convention and testing the boundaries of society's accepted moral values.
Besides setting the scene for the release of the song, the programs feature the song's creator(s) and explore its cultural impact and the ways that it changed the course of history. Guests include recording artists, music industry executives, cultural and political pundits and the music fans themselves for whom these songs became their life's soundtrack.
Shania Twain transcended all the genres and set the music industry on its ear. She combined country songs with pop style production and marketing, using video to create a dynamic image, injecting country with a more uptown style, and taking control of her career like no female had ever done in Nashville before. The magnitude of her impact set a new standard for country music, but also had far reaching influence in fashion, business, and social circles. Shania set new benchmarks for everybody in country music. Beginning with Any Man of Mine, Shania gave every female artist in country music permission and freedom to be themselves. The sassy and assertive tone of the lyrics to Any Man of Mine appealed to women everywhere. It was a new form of feminism. She turned the tables with her I love my man, but I love me too lyrics. But, the most obvious influence of Shania on country music has been an outstanding series of music videos that redefined the image of country music. .
With song clips, archive interviews with Carolyn Dawn Johnson, Dee Messina, Lorianne Crook, Chely Wright.